Roebuck Estates, one of England’s leading producers of vintage sparkling wine, has announced a new partnership with Brighton & Hove Museums, becoming the organisation’s exclusive English sparkling wine partner for 2026.
The collaboration brings together two brands united by a shared sense of provenance, craftsmanship and cultural distinction. Rooted in the heart of the West Sussex countryside, close to the historic market town of Petworth, Roebuck Estates produces world-class vintage sparkling wines that reflect place, craftmanship and precision – values mirrored in Brighton & Hove Museums’ internationally recognised collections and portfolio of landmark cultural venues. Together, the partnership celebrates a distinctly English expression of luxury, where excellence, authenticity and sense of place take centre stage.
Throughout 2026, Roebuck Estates will be featured across a programme of prestigious events hosted within Brighton & Hove Museums’ exceptional spaces – elevating these vintage moments. From elegant private views and curator-led evenings to high-profile launches, patron events and gala occasions, Roebuck’s award-winning vintage sparkling wines will elevate moments of cultural celebration in some of the city’s most iconic settings, including the Royal Pavilion and Preston Manor. The partnership creates a seamless alignment between exceptional sparkling wine, inspiring surroundings and unforgettable vintage experiences.
“Our partnership with Brighton & Hove Museums is a natural meeting of minds,” says Dani Whitehead, Head of Marketing at Roebuck Estates. “Our sparkling wines tell rich stories of the seasons that shaped them and the celebrations they become part of, making them a natural accompaniment to the diverse and memorable experiences created by Brighton & Hove Museums. To see Roebuck Estates served within such prestigious cultural venues and enjoyed by visitors from all over the world, is a proud moment for us.”
“Roebuck Estates represents the very best of English sparkling wine,” adds Kate Rooks, Head of Fundraising at Brighton & Hove Museums. “Their focus on quality, craftsmanship and provenance makes them an ideal partner as we continue to create outstanding cultural experiences for our audiences and supporters.”
As exclusive English sparkling wine partner, Roebuck Estates will play a central role in shaping hospitality across Brighton & Hove Museums’ 2026 events calendar, reinforcing both brands’ dedication to quality, creativity and meaningful collaboration. Roebuck has already taken centre stage within the renowned 2026 Brighton Regency Festival, which took place earlier this month, welcoming guests from around the world.
This partnership follows a successful start to the year for Roebuck Estates who recently announced its partnership with British Airways as its Business Class wine partner. The acclaimed producer is also served in a range of prestigious settings throughout the UK, including The Savoy, The Fat Duck and Mandarin Oriental; it remains the only English sparkling wine available in Liberty London, with other luxury retailers including Selfridges, Harvey Nichols, and Hedonism.