VisitEngland is calling for nominations for its Tourism Superstar 2027 competition, celebrating the individuals and small teams who go above and beyond to create unforgettable visitor experiences across England.
Brighton & Hove businesses, attractions, hospitality venues and tourism organisations are being encouraged to put forward outstanding colleagues and teams who consistently deliver exceptional service and help showcase the city as a world-class visitor destination.
The prestigious annual award recognises tourism champions who demonstrate passion, knowledge and dedication, while making a lasting impression on visitors. Teams of up to 10 people, as well as individual employees, are eligible for nomination.
Successful finalists will be featured in VisitEngland promotional films and take part in a national public vote during English Tourism Week 2027. The winner will receive their award at the VisitEngland Awards for Excellence 2027 ceremony.
How to nominate
Nominations are open now and close at midnight on 30 November 2026.
To qualify, nominees must:
- Work for a tourism business or organisation in England.
- Demonstrate outstanding knowledge and enthusiasm for their destination.
- Consistently go above and beyond to enhance the visitor experience.
- Be willing to participate in filming and related promotional activity if shortlisted.
Further information
Submit a nomination:
For questions about the competition, contact Charlotte Sanders at VisitEngland via Charlotte.Sanders@visitengland.org or call 0207 578 1428.